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1-12 of 46

Reed Gift Fair Recap: Top Trends in Homewares and Gift Packaging

Trends and Insights

Early August, we had the pleasure of attending the Melbourne Reed Gift Fair, held at the Melbourne Convention and Exhibition Centre (MCEC) from August 3-6. The Reed Gift Fairs provide an exceptional platform for retailers and buyers in the gift and homewares industry to connect with leading and emerging wholesalers, showcasing the latest trends and innovations in a vibrant trade fair experience.

PaperPak's New Recycled Luxury Carry Bags are Here

Product Related

We have just launched our new Luxe range of carry bags with exciting features brand new to PaperPak. Doing away with the typical glossy finish and ribbon handles previously popular among premium retail brands, these recyclable paper bags feature a stylish linear textured finish and premium webbed double-layer paper handles.

The best Christmas wrapping paper for this season 2023

Product Related

The holiday season is upon us, and as retailers, there's no better time to enhance your customers' shopping experience with enticing and on-trend Christmas wrapping paper. A carefully curated selection of wrapping paper designs not only complements your product offerings but also adds a touch of magic to the entire gift-giving process.

Packaging Trends: Interactivity is on the Rise

Trends and Insights

The packaging industry is experiencing a revolution as more and more brands adopt active and intelligent packaging solutions to enhance customer engagement. With the integration of technological features, brands can now create interactive packaging that offers numerous benefits to both the consumers and the manufacturers.

Packaging Trends: Packaging with Value

Trends and Insights

As the cost of living continues to rise globally, consumers are turning towards affordable food and drinks that provide more than just sustenance. Nutritional benefits have become a priority, with consumers valuing products that offer clarity, nutrition, convenience and versatility.

Packaging Trends: Transparency is Key

Trends and Insights

In today's world, conscious consumers are increasingly concerned about the impact of their choices on the environment, and as a result, they are seeking to understand where, how and what their packaging is made from. This shift in consumer behaviour will force brands to be more transparent about their practices, including providing straightforward, honest information on pack to enable consumers to make informed selections.

1-12 of 46

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